Data privacy

Data privacy is important to us

We take the protection of your privacy in the processing of your personal data seriously. When you visit our website, our web servers store the IP address of your Internet Service Provider, the website you visited prior to visiting ours, the individual pages you visit on our website, as well as the date and duration of your visit. This information is mandatory for the technical transmission of the websites and the safe server operation. A personalised analysis of this data is not conducted.

Insofar as you send us data using the contact form, then this data is stored on our servers within the scope of the data storage process. Your data is exclusively used so that we are able to process your request. Your data will be handled strictly confidentially. The data will not be forwarded to third parties.

Responsible department:

Knaus Tabbert AG
Helmut‐Knaus‐Straße 1
94118 Jandelsbrunn
Phone: +49 (0)8583 / 21–1

The company data protection officer is

Christian Volkmer
Projekt 29 GmbH & Co. KG
Ostengasse 14
93047 Regensburg
Phone: +49 (0)941 / 298 69 30

Personal data

Personal data is data about you. This includes your name, your address and your email address. In order to view our website, you do not have to divulge any of your personal data. In some cases, we’ll require your name and address as well as additional information so that we can offer you the desired services.

The same holds true if we forward informational material to you, or if we reply to your inquiries. In these cases, we will always point that out to you. Furthermore, we only store the data that you have provided to us on an automatic or voluntary basis.

If you select one of our services, we will only collect the data required in order to provide our service. We may ask you for further information, the provision of which is, however, voluntary. Whenever we process personalised data, we do this in order to provide our service or in order to pursue our commercial interests.

Catalogue Order

When ordering, please let us know how you wish to be contacted. Choose between three options:

A) Catalogue Order Only: The data necessary for the order processing of the catalogues are stored, processed, evaluated and forwarded to the catalogue service provider. After successful delivery, your data will be deleted unless you have agreed to further use.

B) Dealer: In addition to option A), you agree to be contacted personally by one of our authorised dealers in your area. For this purpose, your data will be stored and forwarded to authorised dealers in your area.

C) Additional Information: In addition to Option A) and Option B), you would also like to receive further information by post or newsletter on new products, events, raffles, trade fairs and other topics from Knaus Tabbert AG. Your data will be stored, processed, evaluated and, if necessary, passed on to our contractual partners for the provision of the respective service until revoked.

Automatically stored non-personal data

If you visit our website, we store certain information for both administrative as well as technical reasons. These are: type and version of the browser used, data and time the website was accessed, and the IP address.

This data is anonymised and only used for statistical purposes or to improve our online and internet services. This data is stored – separately from any personal data – in an anonymised way and cannot be assigned to or connected with a specific individual. That means that your personal data is always protected and secure.


Upon visiting our website, we store certain information for both administrative as well as technical purposes. Cookies are small text files that are transferred from an internet server to your browser and stored on the computer’s hard drive. The legal basis for the use of cookies is reflected by Art. 6, Sec. 1 (f) DSGVO (GDPR). In this case, only the IP address is stored – no other personal data. The information that is stored in the cookies enables the website to immediately recognise you upon your next visit, which will also simplify your use of the website.

Of course, you can also visit our homepage without being required to accept cookies. If you do not want the website to recognise your computer upon your next visit, then you can also reject the use of cookies by changing your browser settings to “reject cookies”. You’ll find the respective procedure in your respective browser’s operating manual. If you reject the use of cookies, this may lead to the limitation of the use of some areas of our website.

Renew or change your cookie consent

Google Tag Manager

This website uses Google Tag Manager. The Tag Manager does not collect any personal data. The tool ensures the triggering of other tags that may, under some circumstances, collect data. Google Tag Manager does not access this data. If a deactivation is processed on either domain or cookie level, then this remains valid for all tracking tags that have been implemented with Google Tag Manager. Google’s Data Privacy Policy as it relates to this tool can be found here:

Google Analytics with data anonymization function

On our site, we use Google Analytics, a web analysis service provided by Google, Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter “Google”. Google Analytics uses "cookies", which are small text files that are stored on your computer and that enable an analysis of your website usage.

The information compiled by these cookies, for example time, place and frequency of your website visits including your IP address are sent to Google in the USA and stored there.

We use Google Analytics on our website with the suffix "_gat._anonymizeIp". However, in the case of the IP anonymization on this website, your IP address will be abbreviated and thereby made anonymous by Google within the member states of the European Union or in other signatory states to the European Economic Area.

Google will collect this information for the website operator and use it to analyse your use of our website, to compile reports on the website activities, and in order to provide additional services related to the use of the website and the internet. Google may also transmit this data to third parties insofar as this is required by law or insofar as third parties process this data by order of Google.

Based on their own information, Google will never combine your IP address with any other Google data. You can prevent the installation of cookies by making the appropriate settings in your browser; however, we would like to point out that by doing so you may not be able to use the full functionality of our website.

Furthermore, Google offers a deactivation add-on for the most common browsers. This gives you more control about what data is recorded by Google on the websites you have accessed. The add-on informs the Google Analytics’ JavaScript (ga.js) that no information regarding the website visit should to be sent to Google Analytics. However, the deactivation add-on for the Google Analytics browser does not prohibit this information from being transferred to us or to other systems that we may use. Additional information regarding the installation of the browser add-on is available at the following link:

If you use a mobile device (smartphone or tablet) to visit our website, then you must instead click on this link to prevent the future tracking by Google Analytics through this website. As an alternative, this is also possible using the above browser add-on. By clicking on the link, a web storage is set in your browser. This web storage is only valid for this browser and this domain. If you delete the web storages in your browser, the opt-in cookie will also be deleted so that you have to click on the link again.

Insofar as you have granted your consent that your web and app browsers’ history can be combined with your Google account, and information from your Google account is used to personalise your ads, then Google uses your data in combination with Google Analytics data in order to compile target group lists for cross-device remarketing. Google Analytics first collects your Google-authenticated ID on our website, which is linked to your Google account (i.e. personal data). Google Analytics will then temporarily associate your ID with your Google Analytics data to optimize our target audiences.

If you do not consent to this, you can turn it off by making the corresponding setting in the “My Account” section of your Google account.

Google Googleadservices / Google AdWords Conversion Tracking

This website uses online marketing tools provided by Google, Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA. This serves to recognise that a visitor was made aware of our website via a Google advert. Google Analytics uses "cookies", which are text files that are stored on your computer and that enable the analysis of your use of this website. The cookies for the so-called “conversion tracking” are set once you have clicked on the Google advertisement. These cookies lose their validity after 30 days and are not used for purposes of personal identification. If you would like to prevent “conversion tracking”, then you can set your browser so that cookies from the “” domain are blocked. You can also take advantage of your right to “opt-out”. If you would like to learn more about this process, or if you would like to learn what possibilities you have so that this information cannot be used by Google, then please access this link:

Facebook Custom Audiences Pixels

In order to provide our website visitors relevant advertisement while they are logged in to Facebook, we use “Custom Audiences Pixel”, a product of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). We have implemented a Facebook pixel on our website , whereby a direct connection is established to the Facebook servers when you visit our website. The Facebook servers receive the information that you visited our website and Facebook allocates this information to your personal Facebook account. You can find further information regarding the collection and use of data by Facebook as well as regarding your rights and the possibilities to protect your privacy in Facebook’s data privacy notices:

If you would like to object to Facebook’s described connection, then you can do so by clicking on this link.

Your settings:

The tracking on this page is currently:

Using this central function, you will deactivate the entire tracking for the following services: Google Analytics, Google AdWords, Google Doubleclick, Facebook Custom Audiences Pixels.

Notice: This setting also remains active for all subsequent visits. Unfortunately, however, you will have do this in every browser and on each device you own, or as soon as you have deleted your browser’s cache.

YouTube in expanded data protection mode

We use YouTube for embedding videos. The videos were embedded using the advanced privacy mode. Just like most websites, YouTube also uses cookies in order to collect information about its website visitors. YouTube uses cookies to collect and record statistics, to avoid fraud, and to improve the usability of the service. This also leads to a connection being established to the Google DoubleClick network. Once the video has been started, this may initiate additional data processing actions. We have no influence on this. More information concerning data privacy at YouTube can be found at:


For mailing our newsletter, we use the so-called double opt-in procedure, i.e. we will only send you a newsletter by email if you have provided us with your express prior confirmation that you consent to the activation of the newsletter service. We will then send you an email notification and ask you to confirm that you wish to receive our newsletter by clicking on a link in that email. When you subscribe to our newsletter, we store your IP address and the date of registration. This storage serves solely as proof in the event that a third party misuses your email address to process a registration on your behalf and without your knowledge or your authorization to receive the newsletter. Should you no longer wish to receive newsletters from us in future, you can cancel this at any time without incurring any costs other than the transmission costs as per the basic applicable rates.


We have taken technical and administrative security precautions in order to protect your personal data from loss, deletion, manipulation and unauthorised access. All of our employees – as well as the service providers working for us – are obligated to adhere to the pertinent data privacy laws.

Whenever we collect and process personalised data, this data is encrypted before it is transferred by us. That means that your data will not be manipulated or misused by third parties. Our security precautions are thereby subject to a continuous improvement process and our data privacy statements are constantly being updated. Please ensure that you have the most current version.

Rights affected

Please feel free to contact us at any time if you would like to be informed as to what personal data we have stored on your behalf or if you want to have these corrected or deleted. Furthermore, you have the right to a limitation of processing (Art. 18 GDPR), the right to object to the processing, (Art. 21 GDPR), as well as the right to data transferability.

In the above cases, please contact us directly.

What type of data is processed and from which sources does this data originate?

We process the data which we have received from you within the scope of contract initiation or processing, on the basis of consent, or within the framework of your application or through a member of your staff.

Personal data includes:

For customers, your master/contact data will include, for example, first name and surname, address, contact data (email address, telephone number and fax), and bank data.

For applicants and employees, this includes, for example, first name and surname, address, contact data (email address, telephone number and fax), date of birth, data collected from the curriculum vitae and job references, bank data and religious affiliation.

For business partners, this includes, for example, the name of their legal representative, company, commercial register number, VAT number, company number, address, contact person contact data (email address, telephone number and fax), and bank data.

For participants in prize draws, e.g. first name and surname, address and contact data (email address, telephone number).

In addition, we also process the following other personal data:

• Information concerning the type and content of contract data, order data, sales and document data, customer and supplier history, and consulting documents

• Advertising and sales data

• Information from your electronic dealings with us (e.g. IP address, login data)

• Other data that we have received from you within the framework of our business relationship (e.g. in discussions with customers)

• We generate this data ourselves from master data, contact data and other data, e.g. by means of customer demand and customer potential analyses

• The documentation of your declaration of consent for the receipt of e.g. newsletters

For what purposes and on what legal basis is the data processed?

We process your data in accordance with the provisions of the General Data Protection Regulation (GDPR) and the Federal Data Protection Act 2018, as amended:

• To fulfil (pre-)contractual obligations (Art. 6 para. 1 lit. b) GDPR): The processing of your data occurs either online or in one of our branch offices. For the contract processing of members of your staff, the data is processed in our company. The data will be processed in particular during the initiation of business transactions and the execution of contracts with you.

• To fulfil legal obligations (Art. 6 para. 1 lit. c) GDPR): The processing of your data is required for the purpose of the fulfilling various legal obligations, e.g. from the commercial code or the tax code.

• To safeguard legitimate interests (Art. 6 para. 1 lit. f) GDPR): On the basis of a weighing of interests, data processing may take place beyond the actual fulfilment of the contract in order to safeguard our legitimate interests or those of third parties. Data processing to safeguard legitimate interests is carried out in the following cases, for example:

– Advertising or marketing (see No. 4)
– Measures for business management and the further development of services and products
– Management of a group-wide customer database to improve customer service
– Within the context of legal proceedings

• Within the scope of your consent (Art. 6 para. 1 lit. a) GDPR): If you have given us permission to process your data, e.g. to send you our newsletter.

Processing of personal data for advertising purposes

You may object to the use of your personal data for advertising purposes, either entirely or for individual measures, at any time without incurring any costs other than the transmission costs as per the standard rates.

We are entitled under the legal requirements of Art. 7 Sec.3 UWG (Unfair Competition Act) to use the email address you provided when concluding the contract for direct advertising for our own similar goods or services. You will receive these product recommendations from us regardless of whether you have subscribed to a newsletter or not. If you do not wish to receive such recommendations by email from us, you can object to the use of your address for this purpose at any time without incurring any costs other than the transmission costs as per the standard rates. A text message is sufficient for this purpose. Of course, every email always contains a link that can be used to unsubscribe.

Who receives my data?

If we use a service provider in the sense of an order processing, we nevertheless remain responsible for the protection of your data. All contract processors are contractually obliged to treat your data confidentially and to process it only within the scope of the service provision. The contract processors commissioned by us will receive your data insofar as they require the data for the performance of their respective services. These are, for example, IT service providers that we need for the operation and security of our IT system as well as advertising and address publishers for our own advertising campaigns. Your data will be processed in our customer database. The customer database supports the improvement of the data quality of the existing customer data (duplicate cleansing, spoilage/deadness flags, address correction) and enables the enrichment with data from public sources. This data is made available to the group companies if necessary for the execution of the contract. Customer data is stored separately for each company, with our parent company acting as a service provider for the individual participating companies. If there is a legal obligation and in the context of legal prosecution, authorities and courts as well as external auditors may be recipients of your data. In addition, insurance companies, banks, credit agencies and service providers may be recipients of your data for the purpose of initiating and fulfilling contracts.

Your data will not be passed on to our cooperation partners (e.g. in prize draws) or other third parties unless you have given your express consent.

How long will my data be stored?

We process your data until the termination of the business relationship or until the expiration of the applicable statutory retention periods (e.g. from the German Commercial Code, the Tax Code, the Nursing Home Act or the Working Hours Act); furthermore until the termination of any legal disputes in which the data is required as evidence.

Is personal data transferred to a third-party country?

In principle, we do not transfer any data to a third-party country. In individual cases, a transfer will only take place on the basis of an adequacy decision of the European Commission, standard contractual clauses, appropriate safeguards or your express consent.

What data protection rights do I have?

At any time, you have the right to information, correction, deletion or restriction of the processing of your stored data, a right of objection to the processing as well as a right to data transfer and a right of complaint in accordance with the requirements of data protection law.

Right to information:
You can request information from us as to whether, and to what extent, we process your data.

Right to rectification:
If we process your data that is incomplete or inaccurate, you may request that we correct or complete it at any time.

Right to deletion:
You can demand that we delete your data if we process it unlawfully or if the processing disproportionately interferes with your legitimate protection interests. Please note that there may be reasons that prevent an immediate deletion, e.g. in the case of legally regulated storage obligations. Irrespective of the exercise of your right to deletion, we will delete your data immediately and completely, insofar as there is no legal or statutory obligation to retain data in this respect.

Right to limit the processing:
You can ask us to restrict the processing of your data if:

– You dispute the accuracy of the data for a period of time that allows us to verify the accuracy of the data
– The processing of the data is unlawful, but you refuse to delete it and instead request a restriction on the use of the data
– We no longer need the data for the intended purpose, but you still need this data to assert or defend legal claims
– You have objected to the processing of the data

Right to data transferability:
You may request that we provide you with the information you have provided to us in a structured, common and machine-readable format; and that you may provide that information to another responsible person without our interference, provided that:

– We process this data on the basis of a consent given and revocable by you or for the fulfilment of a contract between us
– This processing is carried out using automated procedures

If technically feasible, you may request us to transfer your data directly to another responsible person.

Right of objection:

If we process your data for legitimate reasons, you may object to such processing at any time; this would also apply to profiling based on these provisions. We will then no longer process your data unless we can prove compelling grounds for processing worthy of protection which outweigh your interests, rights and freedoms, or the processing serves the assertion, exercise or defence of legal claims. You can object to the processing of your data for the purpose of direct marketing at any time without giving reasons.

Right of appeal:

If you are of the opinion that we violate German or European data protection law when processing your data, we kindly ask you to contact us in order to clarify any questions you may have. Of course, you also have the right to contact the supervisory authority responsible for you, the respective state office for data protection supervision. If you wish to assert any of the aforementioned rights against us, please contact our data protection officer. In case of doubt, we may request additional information to confirm your identity.

Am I obliged to provide data?

The processing of your data is necessary to conclude or fulfil your contract with us. If you do not provide us with this data, we will generally have to refuse to enter into the contract or will no longer be able to perform the services of an existing contract, and will therefore be forced to terminate it. However, you are not obliged to provide your consent to data processing with regard to data which is not relevant for the fulfilment of the contract or which is not required by law.

Prize draws, market and opinion-based research

In prize draws, your data is used for purposes of notifying you in case of winnings as well as for the advertising of our offers. Detailed information can be found in our conditions of participation for the respective competition.

We also use your data for market and opinion research. Of course, we exclusively use these anonymously for statistical purposes and only for Knaus Tabbert AG. Your responses to surveys will not be shared with third parties or published. We do not store the responses from our surveys along with your email address or other personal information.

I consent to Knaus Tabbert processing and using my personal data for market and opinion research for its own purposes.

You can object to the use of data for market and opinion-based research at any time, either in full or for specific measures, without incurring any costs other than the transmission costs as per the standard rates. Sending a text message to the contact person mentioned under No. 1 (e.g. email, fax or letter) is sufficient for this purpose. Of course, you will also find an unsubscribe link in every questionnaire email.

Changes to this Privacy Policy

We reserve the right to alter or amend our data privacy policy if this becomes necessary based on new technologies. Please ensure that you have the most current version. If any fundamental changes are made to this data privacy statement, then we will post these to our website.

All visitors to our website who have any data privacy-related questions can reach us at:

Herrn Christian Volkmer
Projekt 29 GmbH & Co. KG
Ostengasse 14
93047 Regensburg

Phone: 0941 2986930
Fax: 0941 29869316

If your data protection officer cannot not fully answer your query, you will definitely have the right to lodge a complaint with the data protection supervisory authority responsible for your jurisdiction.